Commercial results from businesses I’ve helped grow.
Annual revenue growth
Rick Shiels MediaDirect brand partnerships
Won and managedRevenue growth at swim!
Through to sale to JD GymsMonthly revenue in 30 days
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Neil RichardsonI’m Neil. I help founders build the plan, the reporting and the revenue engine to scale.
When growth still relies on you doing the selling, it’s time to give the commercial side of your business some senior attention. I work alongside you and your team to turn ambition into a plan you can actually deliver.
My focus is founder-led UK businesses with roughly £1m–£15m revenue in leisure, sport, golf, fitness and digital media. Growing businesses that need an experienced commercial leader, a few days a month.
Commercial leadership in sport, leisure, travel and media.
Rick Shiels Media · Group Managing Director
Neil helped grow annual revenue 3.5×, alongside developing brand partnerships with names including Mastercard, Mercedes-Benz, ECCO Golf and Toptracer.
Neil on Rick Shiels Media
Forward Travel Group · Chief Commercial Officer
Neil led commercial strategy, forecasting and partnerships across a multi-brand sports and golf travel group.
Neil on Forward TravelYour business has outgrown its commercial set-up. Here’s what we can put in place.
Commercial strategy tied to your long-term vision, with clear priorities for the next one to three years.
Targets, budgets and a sales forecast to run the business and raise investment by.
Channels, budget and measures linked directly to your pipeline and sales forecast.
Pricing, pipeline and brand partnerships that don’t rely on you making every sale.
KPI scorecards, board packs and CRM dashboards your team keeps using.
A weekly operating rhythm, with a commercial team built and coached to deliver.
Start with a clear scope. Build the support as your business grows.
A focused review of your pricing, pipeline and numbers. Get a practical 90-day plan, with clear priorities for what to do next.
We talk through your growth plans and where the commercial gaps are. No obligation.
Usually a fixed-price Commercial Health Check, so you see results before committing further.
Ongoing fractional support, then help hiring your full-time leader when you’re ready.
Book a free 30-minute call with Neil.
Let’s talk